Author Archives: Sherry Azzarella

About Sherry Azzarella

Sherry Azzarella is a well-known marketing and communications specialist. Her core competencies include: brand, content and campaign development/management; building key relationships and alliances; traditional, online, strategic and mass marketing; event management, community outreach, publishing, fund raising and increasing revenue streams via cooperative campaigns (from grass roots to mainstream). Google Profile

Battling Belly Bloat

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Who wants to feel bloated? Nobody! Especially when you are wearing something fitting, baring it all in a bathing suit or if you have an important function or date. There is a difference between battling the bulge of excess body fat and battling the bloat. The pooch or extra belly fat can be combated with […]

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Smartlipo Effective for Natural Breast Enhancement, Lift and Scarless Reduction

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According to the latest annual statistics released in early February by the American Society of Plastic Surgeons (ASPS), breast augmentation is still the number one plastic surgery procedure performed by member plastic surgeons. In most cases, breast augmentation is performed to enhance the size of the breasts using silicone or saline implants. Not all patients […]

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Do Birthdays Influence Our Decisions About Plastic Surgery?

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As we age, our faces and figures change with time. Each birthday we celebrate brings with it expectations of how we think we should look. Both women and men experience insecurities with each decade, regarding their looks. It is human nature to compare ourselves to others. Additionally, when we see others making cosmetic enhancements within […]

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HOW SOCIAL MEDIA INFLUENCES INTEREST IN COSMETIC TREATMENTS

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Prospective patients are using social media tools to seek out cosmetic and plastic surgeons, and specialists, before scheduling consultations. A big factor in this increase in interest, patient lead generation and conversion is the ease of sharing images and photos on platforms like Facebook. Sharing pictures on social media sites like Facebook is convincing more […]

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How Smartlipo Evolved in Liposuction Chronology

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Liposuction has roots in low-tech beginnings before laser liposuction allowed for patients to rid their bodies of unwanted fat. The original form was introduced in Italy in 1974 by gynecologist Dr. Giorgio Fischer.  It wasn’t until 1978 that the operation was used for cosmetic procedures. A breakthrough by two dermatologists in 1985 created tumescent liposuction, […]

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No Love Lost for Cosmetic Surgery Procedures, According to ASPS

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It is an on-going love affair between Americans and their desire to look and feel better by having cosmetic enhancements and plastic surgery procedures. While women still dominate the statistics, men are beginning to make an impact as well. In 2012 a total of 14.6 million surgical and non-surgical procedures were performed on men and […]

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For Men Who Want A V-Shape Abdominal Appeal Like Channing

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What man wouldn’t want to be cut like Channing Tatum in Magic Mike and have chiseled abs, lower abdominal and oblique muscles. Mensfitness.com recommended an intense training regimen and diet to help men “bring out their sex lines.” Sounds racy. But hitting the gym or even working out from home two-to-three days a week can […]

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Cosmetic Surgery Considerations for Surgical and Non-Surgical Procedures

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With more cosmetic surgery options than ever, patients have numerous choices for altering their bodies. While you are thinking about invasive procedures like a facelift, moderately invasive procedures like body contouring or Smartlipo, or minimally invasive treatments like Botox, there are certain things you should discuss with your doctor regarding your health and safety. TIME: […]

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Smartlipo: Target and Remove Fat From Nearly Any Location

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The increasing popularity of lipolysis has remained stable. According to the American Society of Plastic Surgeons (ASPS) more than 202,000 procedures liposuction procedures were reported in 2012 and have only decreased 1 percent in the last year. Body contouring is still the most widely performed cosmetic procedure in the world. Smartlipo remains in high demand […]

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Surgical Expertise, Listening Skills and Patient Priority: Keys to Success

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Every surgeon and patient have end-goals in mind when they meet in a consultation to discuss the options and prospective outcomes of surgery, but the most important factor is … do the goals match between the patient and the surgeon, before the big day of surgery. Communication is key throughout the consultation process. This helps […]

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