Author Archives: Sherry Azzarella

About Sherry Azzarella

Sherry Azzarella is a well-known marketing and communications specialist. Her core competencies include: brand, content and campaign development/management; building key relationships and alliances; traditional, online, strategic and mass marketing; event management, community outreach, publishing, fund raising and increasing revenue streams via cooperative campaigns (from grass roots to mainstream). Google Profile

The Do’s and Don’ts To Plastic Surgery

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Many people worldwide today are undergoing plastic surgery. Some of the well-known procedures are facelift or a breast augmentation. As beautiful as the results can be there are always some risks. It is important to have all your questions answered and feel comfortable with your doctor before having the procedure done.

Thinking Plastic Surgery

When choosing  a plastic surgeon you should always go through these steps to make sure you have found the right surgeon for yourself:

Do Your Research:  Find out how many procedures he or she has done? Are they board certified? If possible talk to their previous patients. Always confirm their facility is accredited.

Have Goals: It is always a good idea to have a goal of the outcome you desire, but it is important to have your goal be realistic. This way you and your doctor can go over the steps and help reach your goals.

Have Companion: Always make sure that you have someone that is going to each session with you. This ensures that there are two sets of ears hearing all details, and always have someone help you after the procedure.By following these do’s you will have a great procedure and have the results you’re looking for.

As far as don’ts for plastic surgery is:

Always make sure that the procedure is exactly what you want. Do not go into any surgery feeling rushed or pressured. Always make sure you have all your questions answered before starting any kind of surgery.

Remember to keep your goals realistic, the more adventures you become sometimes the outcome cannot what you’re looking for. Another important thing to consider would be to NOT choose the doctor based off of the cost. It’s nice to find a great deal on plastic surgery, but also remember you get the results you pay for.

Alternatives To Sun Block This Summer

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As summer is approaching, everyone is ready to throw on those cute suits and get some sun!  However, as fun as the sun can be, it can also be very dangerous for our skin. We have heard for years how important it is to wear sunblock, but it smells and feels greasy.  Thankfully, there are several new products on the market that can help protect your skin from the sun, and keep you from smelling like a coconut bottle.

One of the new products is made by Bare Minerals, who is known for creating all natural make up that makes you look great, but also makes your skin stay healthy. This product is in a powder form that looks similar to cover up, and is applied just as cover up. It works for your face, stomach, legs and shoulders. The powder has 30 SPF, and even helps cover some of your minor blemishes on the body. However, this product is more recommended if you’re staying out of the water and just strictly working on that golden brown tan!

Sun ProtectionAnother great option for those that love jumping in the water is to wear sun protective clothing. Many companies now are making long sleeve shirts, shorts, hats and full body suits that help give you sun protection, and still allow you to enjoy your fun. One company in mind is called Tuga. When wearing their clothing you get 50 SPF protection, and you get the leisure of swimming and enjoying your time.

Lastly, one of the new hot products is called Sun Guard made by Rite. By adding just a table spoon to every laundry load you will be adding 50 SPF.  This helps protect you whether you’re out at a park, or swimming in a pool.

Although you may not be a fan of sun block, it is important to always wear some method of sun screen. These are just a few products that can help fight off those sun rays.

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Want A Tighter, Firmer Booty? Introducing The Brazilian Butt Lift

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Many women begin to lose tone in many places of the body as they get older. Many women lose the most definition in the Buttock region. There are many who long for the firm buttocks that is common in youth, and just can’t seem to find the results that they crave from diet, or any workout regimen. For many, the prospect of having Buttocks Augmentation is very intriguing. It’s quickly gaining in popularity as the procedure continues to be perfected, the recovery time shortened, and the results to be outstanding.

Buttocks Augmentation is a procedure where fat is injected into the buttocks region to add structure. Unlike other procedures it involves using the patient’s own fat to inject into the site to give a more naturalistic appearance with much longer lasting results. There is also less risk involved when performed, and the average downtime is much less than with other more invasive surgical procedures.

Brzilian Butt Lift

The process of shape-modifying injections, most commonly referred to as the Brazilian Butt Lift. Fat is removed from other parts of the body through liposuction and relocates it to the areas for augmentation. Medically called fat injections, or fat transfer or grafting, the fat from one area of the body is relocated meaning there is less risk for rejection, and gives a more realistic look.

The fat that is excised from other regions such as, the abdomen or thighs, is purified and processed and then used as filler for a total butt lift design. Small incisions are made into the gluteal cheeks, placing the harvested fat at several different layers dispersing it, giving the buttocks a firmer, rounder appearance. After about 6 weeks the results are amazing, turning back the hands of time and giving the individual the curvier derriere they had in their youth. Giving his women the self-confidence that they crave, looking better when both coming and going. Curvier and shapely definition is the result that makes all the difference for his satisfied patients.

Tummy Tuck For Men Becoming More Popular

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There isn’t anything more attractive than a six pack on a man. Many men spend countless hours in the gym trying to achieve the look of it, but for some, no amount of diet or exercise brings about the results that they crave. A tummy tuck, although traditionally thought as a woman’s procedure, is something that men can benefit from as well. A tummy tuck is a procedure that can reduce areas of the abdomen that just can’t be accomplished through traditional exercise. Giving guys a ripped look.

A male tummy tuck is done through Laser Body Sculpting. Fat is removed from the abdomen region that gives it a whole new look. The male tummy tuck is performed by using a cannula inserted just below the skins surface to extract the fat cells. The specially designed laser uses energy to cause the fat cells to rupture and then the resulting liquid is drained away. When the fat cells are drained, the tissue around the site is stimulated which results in the production of collagen which gives the skin a more sculpted chiseled appearance. Not only reducing the size of the stomach region, it gives the skin a more youthful appearance.


The Best and Worst Foods For Belly Fat

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If you are someone who is frustrated by being unable to shed those unwanted inches around your belly region, you are not alone. For many, the belly region continues to be a great source of contention. If traditional exercise is not working to reduce those areas, there is a good reason why. It is not possible to “spot reduce” through exercise. There are certain foods that you can avoid, and those that you can eat, that will aid in your efforts.

There are certain foods which are stomach saboteurs. They not only increase the appearance of belly fat, but they cause water retention in the belly areas. Those foods which should be avoided are:

  • Polyunsaturated fat and oils
  • Fatty meats
  • Refined sugar
  • Breads and pastas
  • Sodas and sugary drinks
  • Artificial sweeteners

Although it may seem like choosing the sugar free items are best, there is reason to believe that a culprit to belly fat weight gain is contributed to by artificial sweeteners so avoiding them is always a good idea.

There are some foods that are not only good to fill you up and eat less, but will help to keep off the belly fat. Staying away from simple carbohydrates and substituting natural foods, is the best way to trim down. The following foods are the best ones to choose to reduce belly fat:

  • Avocados
  • Eggs
  • Almonds
  • Berries
  • Beans
  • Green vegetables
  • Nuts and Legumes
  • Diary
  • Green tea
  • Sweet potatoes
  • Fish

Not only will these foods give you the additional protein you need to speed up your overall metabolism, they are specifically designed to do away with stomach bloating and water retention. Sometimes belly fat is not really about fat, but about the amount of fluid you are retaining. By sticking to foods that target the belly region, do away with water retention, and speed up the metabolism, you should be able to make a significant change in your appearance and hasten your weight loss goals.

What Goes In Must Come Out, The Do’s & Don’ts To Fitness

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Many people are trying to lose weight this Spring, but do you know the do’s and don’ts to fitness. The number one mistake that most people make is to drastically cut calories. Although it seems like a good idea, and the results are immediate at the beginning, within a short time, the weight ceases to come off and a plateau is reached making it virtually impossible to lose weight. When you cut calories too drastically, your body responds by slowing down the metabolism. When that happens, the less you eat, the slower your metabolism becomes, making it more difficult to shed weight. Although you want to be conscious about what you eat and to cut back on calories, it is important to eat enough to keep your metabolism working optimally.

Although cutting calories is important, it is also important to introduce exercise into your daily routine. Be sure to get the appropriate physical activity to help to burn calories, but don’t think that you can spot reduce certain problematic areas by weight lifting in those spots. Weight lifting is an important component to speeding up your metabolism, but building muscle in areas that you want to lose weight specifically is not a good idea. If you don’t lose the inches before building area-specific muscles, it will just make the problematic area look more prominent.

By building muscle mass you will be speeding your metabolism and burning calories at a greater rate, which will help you to lose those unwanted pounds. Before starting on any weight loss regimen, it is important to pinpoint what your overall objectives are. If you want to lose weight, burning more calories than you are taking in is key. After all, the one method that is true for anyone trying to lose weight is that you have to expend more than you are consuming. It is a simple equation of what goes in, must come out.


Reshape Your Life This Summer With Velashape

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If you are looking to show off a smoother, slimmer figure this summer, but diet and exercise don’t seem to be producing the results you want, then Velashape is something to consider instead.  This is a non-invasive cosmetic treatment designed to improve the contours and shape of the body, without the need for surgical intervention such as liposuction.  The main advantage of Velashape is the minimal recovery time, you will be able to return to your normal activities immediately, and it is virtually painless.

Velashape combines the use of lasers that emit infrared light energy with vacuum and mechanical massage.  This heats the skin evenly, while the massage stimulates the metabolism in the stored fat to increase, encouraging it to break down and enter the lymph system, where it can be removed from the body naturally.  In a recent study of many Velashape procedures, carried out at different clinics, the reduction in circumference of the thighs was shown to be up to 7.2cm each.


Velashape can produce noticeable results within just four treatments.  At present, it has been approved by the FDA for cellulite reduction on the thighs and abdomen, and also for circumferential reduction on the thighs.  Over the four sessions that are recommended, you will notice gradual improvements, regardless of which specific treatment you are undergoing.  Your skin will feel smoother to the touch, and the layer of fat underneath the skin, which contributes to cellulite, will be reduced.  This will also cause the reduction in circumference, as the fat layer begins to break down and be removed.

Microdermabrasion Gaining Popularity Among Men And Women

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Microdermabrasion is a non-invasive cosmetic surgery procedure that is commonly used in order to improve the appearance of the skin.  It is especially popular among women who are trying to achieve a more youthful appearance, as it can minimize the fine lines and wrinkles that can be a tell-tale sign of age.  Increasing numbers of men are also choosing to have microdermabrasion procedures, as they become more interested in maintaining their appearance.

The skin is made up of several layers of cells; the outer layer is called the epidermis and the cells here are dead.  Microdermabrasion uses small, rough particles to remove this outer layer, revealing the newer skin below, which will be smoother and any wrinkles present will not be as deep.  The treatment can be used cosmetically to reduce wrinkles, but it can also have a beneficial effect on blemishes such as sun damage and acne scars.  The procedure also stimulates the growth of new skin, contributing to a younger look after the treatment.microdermalbrasion couple

Microdermabrasion should be carried out by an experienced professional, who will also advise you on how to take care of your skin after treatment.  You will experience some temporary drying of the skin, so it is important that a rich moisturizer is applied directly after treatment, and then on a regular basis to prevent drying from occurring.  You will also need to avoid exposure to direct sunlight for a few days, as your skin will be much more sensitive than usual.  If you do have to be outside in the sun, then apply a high factor sunscreen and wear a hat to shade your face.

Exilis Treatments, Restoring A Youthful Appearance

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Exilis is the latest treatment available to tighten and tone the body, making you look both younger and slimmer.  Dr. Alexander Covey, at the East End Laser Care clinics in New York and Long Island, is proud to be able to offer this latest advancement in non-surgical cosmetic treatment.  Exilis has recently been popular to reshape the body, tighten the skin and restore a youthful appearance.

Exilis uses thermal energy, directed through a hand piece which is guided over the treatment area, to stimulate the remodeling of the collagen fibers supporting the structure of the skin.  This causes the fibers to tighten, which firms the skin and can also reduce the amount of fat deposited under the skin.

The procedure has been carefully designed and tested to ensure that the skin is heated evenly and it is completely pain free.  There is no need for pain relief or anesthesia if you are undergoing Exilis treatment.  Each session lasts for approximately thirty minutes, but may be slightly longer depending on the size of the area being treated.  The number of treatments required may also vary, but you will be able to discuss this with Dr. Covey at your initial consultation.  Usually, between four and six sessions will be recommended.

Exilis Before & After Photos, Courtesy of Dr. Alexander J. Covey, MD

Exilis Before & After Photos, Courtesy of Dr. Alexander J. Covey, MD

After an Exilis treatment, you will be able to return to your normal activities immediately, with no need to take time off work to recover.  You may experience some mild side effects due to the heat treatment, but these will usually resolve quickly.  You will most likely see redness and mild swelling of the treated area, and the skin may be slightly more sensitive than usual.  If the face has been treated, then it would be advisable for you to avoid using chemicals, such as cosmetics.  Mineral make up, which consists of natural ingredients, can be used.

The majority of the body can be treated using the Exilis method, though the most popular areas include the face, abdomen, thighs and buttocks.  It firms and tones the loose, sagging skin, removing fatty deposits that are difficult to address using methods such as diet and exercise.  For more information about whether Exilis would be a suitable treatment for you, book your free consultation with Dr. Covey.  He will be able to assess you, and inform you whether Exilis can produce the results that you are looking for, or whether a different treatment would be more appropriate.

Get Beach Body Ready With Dr. Alexander J. Covey

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Renew your Body This Summer with Dr. Alexander J. Covey the medical director of the East End Laser Care Clinic, located in New York City and Long Island.  There are three locations at which you can attend appointments, so you can choose the one that is most convenient for you.  The locations of the clinics are Manhattan, Southampton and Center Moriches.

Dr. Covey has been practicing in the fields of medicine and surgery since 1988.  He completed his Bachelor’s degree at Amherst College, and then attended Chicago Medical School for his medical training.  His residency and specialist training were both carried out at Winthrop University Hospital in Mineola, New York.  Dr. Covey is double board certified, in Cosmetic Laser Surgery by the American Board of Laser Surgery, and Internal Medicine by the American Board of Internal Medicine.  In addition to this, he is a member of a number of professional organizations, and is a Fellow of both the American Society for Laser Medicine and Surgery and the American Academy of Cosmetic Surgery.

Get Beach Body Ready With Dr. Alexander Covey

If you are looking for a cosmetic surgeon in the New York area, who specializes in minimally invasive treatments using modern laser technology, then look no further than Dr. Alexander Covey.  He has consistently been named one of the top doctors in both New York and America by the New York Times, the Consumers’ Research Council of America, and more.  He is presently an Attending Physician at Peconic Bay Medical Center, located in Riverhead.

Over the many years of providing cosmetic treatments, Dr. Covey has consistently found that many patients can be put off by the long recovery times and need for general anaesthesia that generally accompanies plastic surgery.  For this reason, at the East End Laser Care clinics, he has chosen to focus on non-surgical methods that have a short recovery time but are effective and produce noticeable results.  He refers to this as “plastic non-surgery”, and is pleased to be able to offer a wide range of non-invasive and minimally invasive procedures.  Many of these make use of the latest laser technology.

If you would like to find out more about the procedures offered and which ones would be most appropriate for you, then all you need to do is book an appointment with Dr. Covey.  You may already have decided which treatment you are interested in, but this may not be the case.  If you know what results you would like to achieve, but not how this could be done, then Dr. Covey will be able to advise you and recommend procedures.  There may be several different options, and he will be able to explain the benefits and risks of each, providing you with the information you need in order to make an informed decision about your treatment.