No Love Lost for Cosmetic Surgery Procedures, According to ASPS

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It is an on-going love affair between Americans and their desire to look and feel better by having cosmetic enhancements and plastic surgery procedures. While women still dominate the statistics, men are beginning to make an impact as well. In 2012 a total of 14.6 million surgical and non-surgical procedures were performed on men and women. The overall increase in procedures went up 5%.


Increase in Cosmetic Surgery Procedures for Women and Men in 2012

The American Society of Plastic Surgeons released their findings earlier this month in their annual update. While women dominate the stats, men are filling in the margins at an increasing rate too. According to ASPS, breast augmentation was still the number one procedure performed by member plastic surgeons. While women still want to enhance their breast size, men who suffer from gynecomastia elect to have smaller breasts, which is the reason male breast reduction surgeries rose more than 5%.

The most popular surgical procedures are: breast augmentation, rhinoplasty, liposuction, eye rejuvenation and facelifts. And the most popular non-surgical procedures are: Botox, dermal fillers, laser hair removal, chemical peels and microdermabrasion. Non invasive procedures increased 6% from 2011 to 2012. These minimally invasive procedures have changed the industry and made cosmetic enhancements more mainstream and affordable.

Regarding surgical procedures, more than 286,000 had breast augmentation, 246,000  had nose surgery and reportedly 202,000  had liposuction. However, there are many cosmetic surgeons and medical spas where surgical and non-surgical fat removal procedures are performed, but not included in this report. If they were included it is highly probable that body contouring and fat removal procedures are the most popular, worldwide.

Sherry Azzarella

Sherry Azzarella is a well-known marketing and communications specialist. Her core competencies include: brand, content and campaign development/management; building key relationships and alliances; traditional, online, strategic and mass marketing; event management, community outreach, publishing, fund raising and increasing revenue streams via cooperative campaigns (from grass roots to mainstream). Google Profile

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